What is Flippin’ Pain?
Flippin’ Pain™ is a public health campaign with a clear goal:
To change the way we think about, talk about and treat persistent pain.
Getting to know the science of pain can have game-changing results. This new information can change the way we think about persistent pain, what we do about it, and even how it feels.
Flippin’ your understanding of pain could change the lives of you and your loved ones forever.
Key Messages
We’re here to help you understand the science of pain: whether you live with persistent pain, or someone you know/work with is struggling.
We explain the science of pain using six easy key messages.
They say ‘knowledge is power’: and this knowledge can help people living with pain feel safer and more in control.
Why is it needed?
Persistent pain affects 30-50% of us
Its impact is significant, negatively affecting our physical and mental health, our social and home lives and our ability to stay in work.
There are a lot of misconceptions about persistent pain
Most people’s understanding of pain is NOT the full picture. Knowing more about how pain works has been proven to change how we manage it.
Understanding pain is important
This new information can change the way we think about persistent pain, what we do about it, and even how it feels.
Healthcare design and delivery doesn’t always reflect the best scientific understanding
It often fails to fully embrace the complicated biological, psychological and social aspects of pain.
Change is needed
Where better place to start than raising awareness, sharing this science and helping people feel more in control?
How does Flippin' Pain work?
Flippin’ Pain brings a modern understanding of pain to those who need it most: combining community outreach and professional training in a range of unique, engaging and accessible ways.
Inspired by and aligned with the ground-breaking Pain Revolution movement in Australia, we are challenging professionals, patients, and entire populations to rethink pain, re-engage and recover.
If you are interested in a Flippin’ Pain campaign in your community, email us at info@flippinpain.co.uk.

“Understanding your pain and what it means can help you deal with it”

“Learning to understand pain and starting to self-manage my pain improved my life considerably”
Get to know Flippin’ Pain:
Our events
Fun and informal public seminars called Pain: Do You Get It? delivered by experts including people with lived-experience of pain.

Our resources
A number of different tools that can help people get to know their pain.
Our latest news
Read about the exciting work Flippin' Pain has been doing!
Spread the Word
Help us raise awareness of what we do!