The power of pain education!

Do you work with people affected by persistent pain?

Reports show that persistent pain affects up to 50% of people in the UK. It’s the leading cause of disability and work loss, and often a lonely, struggle for those experiencing it.

The good news is that recovery from persistent pain is possible: if we have the knowledge and tools to achieve it. That’s why Flippin’ Pain have created ‘Pain Education? Good Move!’

An illustration of trainers, next to the words, 'Pain Education? Good Move'.

It’s as easy as 1, 2, 3

This awareness campaign focuses on the power of pain education. It can give everyone – professionals and the public alike – an understanding on what works and what doesn’t.

You don’t need to be a pain expert to help people in this situation. ‘Pain Education: Good Move!’ encourages all professionals to explore the following three steps.

Group of people standing together, smiling and laughing indoors, with a brick wall and framed pictures in the background.
A group of five people standing outdoors in a conversation, with three in focus. One man is gesturing with his hands, smiling, and wearing a maroon hoodie with a backpack. Another man appears to be listening with a neutral expression, wearing a navy blue shirt. A woman with curly hair, glasses, and a maroon top is smiling. Two women are partially visible in the foreground, one with blonde hair and the other with darker hair and glasses, with blurred faces.
A Flippin' Pain staff member with his back to the camera, talking to an elderly couple over cups of coffee.

1. Engage

This campaign was developed in response to a recent report by We Are Undefeatable: ‘Bridging the Gap’ found that pain was the number one reason preventing those with long term conditions from getting active.

The report also found that many of the professionals working alongside these people didn’t know pain was the number one factor, instead citing a lack of motivation and cost as the main reasons.

If a client or patient is finding it challenging to get moving, ask them: is pain a problem? It’s worth encouraging them to get it checked out by a health professional if so, especially if they’re uncertain whether it’s acute or persistent pain.

Persistent pain is any pain that lasts longer than three months, a long time after normal healing should have occurred (though many can develop persistent pain even without an initial injury). For these people, movement is an important tool for recovery, and it is almost always safe to move.

Help people feel heard, believed and reassured that recovery is possible. People recover faster when they get back to the activities they love, so it might be helpful to make goals based on the things that matter to them (not just reducing pain levels).

More information

  • Watch Ten Top Tips from Dr Tim Williams: these short videos from Live Well With Pain explain a positive outcome from a healthcare consultation, but the tips on listening to their whole story and asking about life can apply to any kind of conversation.

    Watch here

  • This British Pain Society and Flippin’ Pain webinar explores how our words influence outcomes.

    Watch now

  • This guide explores and challenges different barriers to our pain conversations. It can help you to create trust with a patient/client.

    Download the Audit

Flippin' Pain mascot Brian the Brain holding up a magnifying glass.

2. Educate

Learning more about the science of pain has been shown to help the recovery process. We encourage everyone (you included!) to get to know the basics of pain science.

Over the past 30 years, researchers have learnt a lot of new information about how our pain system works. The trouble is: this new science hasn’t trickled down to the people working with – or experiencing – pain.

We’re raised to believe that pain only happens when we’re injured, but the new science actually tells us that pain is about protection from danger, not detection of danger. We get pain when our brain wants us to stop doing something it thinks (rightly or wrongly) will cause more harm to the body.

In a nutshell, when pain is ‘persistent’ (or ‘chronic’: they both mean the same thing), it’s because this protection system has gone into overdrive, becoming oversensitive and overprotective.

So why does this all matter? It means that there are lots of ways to reduce the sensitivity of this protection system, if we approach it the right way. Understanding this science has been life-changing for people living with pain across the world.

You don’t need to be a pain scientist to explain this stuff: there are lots of resources to help you.

More information

  • This TED video, by Joshua W. Pate, explores pain science within five minutes. Great if you’re short on time!

    Watch the video

  • The Formula takes you animations, podcasts and activities to explore the science of pain in the shoes of someone living with it.

    Try the Formula

    The podcasts are also available on most streaming services.

  • This workbook by Recovery Strategies is a detailed look into pain and the management approaches we can take.

    Read the workbook

  • This famous book by David Butler and Professor Lorimer Moseley AO is a manual full of immediately practical information to help clinicians better understand the treatment of pain and how to help people rethink, re-engage and recover.

    Get the book

Flippin' Pain mascot Brian the Brain with his arms in the air next to a microphone.

3. Empower

The new science of pain tells us that one of the proven, best ways to reduce this oversensitivity is (you guessed it!) moving more.

We recommend people go to see a health professional if they have any concerns, but it’s almost always safe for people with persistent pain to move. It might produce a bit more pain, especially at the beginning until they get used to it: but as the science shows, an increase in pain does not mean an increase in injury.

We all know a supportive coach can make all the difference. Empower people to gradually move more, with an emphasis on ‘gradual’. A good rule of thumb is the ‘two-point guide’: give the pain a rating before they start on a scale of 0-10. Then try to start with movements that don’t cause pain to increase by more than 2 points on that scale. We call this the ‘sweet zone’.

More information

  • Our ‘sweet zone’ guide takes you through this process step by step. It also signposts to lots of different websites for further support.

    Download the guide

  • The Live Well With Pain has lots of information about different pain management strategies, including pacing.

    Visit the website

  • For regular updates about Flippin’ Pain and all things pain science, subscribe to our newsletter!

    How to subscribe

Flippin' Pain mascot Brian the Brain with a sweatband around his head.

Want to use the campaign in your area?