We’re delighted to share that Flippin’ Pain has been featured in a new national chronic pain guide from Getting It Right First Time (GIRFT), part of NHS England!
This recognition gives the campaign and our resources a fantastic national platform, helping spread awareness of Flippin’ Pain to those who need it most.
The new ‘What Matters to Patients: A GIRFT Guide to Chronic Pain’ has been created to help healthcare professionals have clearer, more compassionate and effective conversations with people living with chronic pain.
Co-produced with people with lived experience and expert clinicians, it provides practical guidance to help patients feel informed, listened to and supported.
This is the first time Flippin’ Pain has been featured in an official NHS England resource, making it a brilliant piece of recognition for the campaign and another example of its impact.
Professor Andrew Cuff, Clinical Director of Cora Health said:
“It’s fantastic to see Flippin’ Pain included in this new NHS England resource. Pain is a huge problem for people across England and beyond, and this guide will help to share the good work that’s out there – including Flippin’ Pain. Supporting healthcare professionals to have clear and meaningful conversations about it, sits at the heart of what Flippin’ Pain is all about."
"To see the campaign recognised and its resources shared in this way is something the whole team can be really proud of. From launching in Lincolnshire in 2019 to the reach it has today, Flippin’ Pain has come an incredible way. That’s testament to everyone involved, particularly Richard Pell and Sam Fielding, whose passion and commitment have helped shape the campaign into what it is.”
Thank you to everyone who worked on the guide and will use it in the future!