Our Painfluencers are people embedded in communities and care systems. They engage and influence the people they work with, sharing messages aligned to the modern understanding of pain science.
These passionate and motivated individuals hone their knowledge of pain science, influence and pedagogic skills through our unique Painfluencer Programme - a multi-day learning experience lead by the Flippin’ Pain team.
Flippin’ Pain Painfluencers
Why Painfluencers matter
Building essential capacity, capability and sustainable local support, the Painfluencer Programme is our take on a blend of ‘train the trainer’ and health coaching models. Painfluencers are equipped to share consistent, evidence-based pain messaging across teams, communities and people living with pain, helping spread the Flippin’ Pain message.
Persistent pain places significant demand on health and care systems. Variation in knowledge, misconceptions about pain, and inconsistent messaging can impact patient outcomes, service use and staff confidence.
The Painfluencer Programme addresses these challenges by:
Embedding up-to-date pain science and best-practice guidance
Standardising clear, positive, and evidence-based messaging
Increasing workforce confidence, empathy and communication skills
Enabling scalable, sustainable knowledge transfer across organisations and communities
Our Painfluencers are part of our constant mission: to change the way people think about, talk about, and treat persistent pain.
“One of the most important aspects of the course is the use of language and terminology when speaking to clients and how this can shape people’s perception of pain.”
- Jack, Health & Fitness Coordinator, Tees Active
What we deliver
The course is normally delivered over three days and covers a range of skills related to communication.
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Sessions involve a deep dive into the key principles and the science behind Flippin’ Pain, building a depth of understanding, improving empathy and insight:
The science of pain: mechanisms, persistence, and common misconceptions
Translating evidence into clear, actionable communication
Use of storytelling and metaphors to drive understanding
Techniques to address scepticism and challenging conversations
Practical delivery skills for a range of contexts
Observed assessment and feedback.
Participants complete a relevant assessment (called ‘The Painfluencer Pitstop’) to achieve accredited Painfluencer status.
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Commissioning the programme enables:
A trained network of internal pain champions (‘Painfluencers’)
Improved consistency in patient messaging and self-management support
Enhanced staff confidence and engagement
Capability to support community-based models (e.g. pain cafés, peer support networks).
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On completion, Painfluencers are fully equipped to deliver locally, with:
License to share and educate using Flippin’ Pain branded information.
Access to digital toolkits and Flippin’ Pain resources
Ongoing professional development and support clinics
Recognition through digital accreditation and national network membership
A Flippin’ Pain uniform, water bottle and other exclusive merch!
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The programme can be tailored to meet the specific needs of different teams, settings and populations, ensuring content and assessment are directly relevant to local priorities and workforce roles.