Transformational science: now available on the kitchen table!
Why We Hurt is Flippin’ Pain’s newest digital solution: an activation platform
designed by people in pain, for people in pain.
The essential pain science guide for patients.
Endorsed by The British Pain Society and the European Pain Federation, Why We Hurt shares the latest science of pain in a way that’s easy to understand and relevant to anyone.
Through a series of videos, self-help resources and interactive tasks, the programme supports patients/clients to recognise and combat common myths, make sense of their pain and move forward. Our expert presenters provide hope and outline the rationale for guideline-based management approaches.
Why We Hurt could support you to:
Improve outcomes for people struggling with chronic pain
Align expectations with guideline-based care
Improve appointment efficiency
Enhance patient-professional experience
Improve engagement with opioid deprescribing, self management and physical activity.
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![Libby Parfitt Interviewing Lorimer Moseley AO.]()
Coproduction at its core
100% of the content in Why We Hurt has been co-created by pain scientists, individuals with lived-experience, communication experts and health professionals.
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![Kai talking to Camera.]()
Empathetic and engaging
Each section has been developed with engagement in mind, helping to build learning through thought-provoking videos, practical tasks and handy downloads.
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![Mahin speaking to camera.]()
Pathway integration
The programme can be accessed as a stand-alone, ahead of/alongside service pathways, or as part of any other journey of care (such as primary care or activity promotion).
“It definitely helped me manage my pain as I now feel in the driving seat … for a good two years I think it was controlling me.
“If anybody has had their pain for a while, go through this course to find ways of looking at it differently.”
- Kirsty, user of Why We Hurt
Arrange a walkthrough with us
Why We Hurt has been created as an effective, cost-effective solution for health, care and physical activity commissioners across the UK.
Our goal is to ensure Why We Hurt remains free to users and patients. To achieve this, we rely on funding partnerships. If you could have access to funding opportunities within your team/service and are interested in making the platform available to your patients, we would be delighted to explore this with you. Please don’t hesitate to get in touch.